A series of images, including the one above, has been put together to provide direction for all marketing activities associated with Aberystwyth. The exercise, commissioned by the organisation Menter Aberystwyth, also includes the typeface and strapline above which can increasingly be seen on flags and posters around the town.
Some of the graphics will be used on information boards to be placed around the town soon, depicting its various aspects and giving directions.
The several hundred images, together with the branding guidelines, are available free of charge as high resolution downloads for use to support any promotional activities. Their use is unrestricted but users first have to register with the site - see here for access. They were taken this year by local photographer Guy Taylor.
The project is part of a scheme by Menter Aberystwyth to, 'develop and implement a coherent sense of place in Aberystwyth'. It's being funded by a number of local organisations through the Rural Development Plan scheme.